Awareness Campaign with A Custom Look

Timeline: 3 months
Client: Tennessee Department of Health – WIC
Other Details: Social Media Campaign

I helped Tennessee WIC show people it’s more than just infant formula—pregnant people, caregivers, and grandparents of kids up to five are eligible too. I had to follow Tennessee Department of Health brand rules while incorporating the USDA’s new “Heart Beet” logo, so I leaned into that logo’s clean shapes and the department’s blues. I built a flexible visual library of fruits, veggies, and pantry staples—patterns, icons, frames—and wrote a simple guide for consistent posts. The bilingual Instagram assets launched in April 2026, matched TV creative, and have been performing well.