Launch an agency with a website

Timeline: 6 Months
Client: Comcast Advertising (Effectv)
Award Winning: Davey Award Best in Show

At Effectv, I helped launch an in-house creative agency by defining and building a portfolio website and the brand from the ground up. We needed the site to clearly communicate our brand message and serve as a reliable repository for future pitches. I developed multiple visual Identities before we landed on the final iconography, including the dots, cross hatching, and color palette. At launch, we supported both an internal company rollout and social media promotion on Instagram. After launch, I continued maintaining and updating the website, imagery, and backend, while also maintaining Mnemonic’s Instagram and LinkedIn to grow brand awareness.