Reputation Enhancement with New Logo

Timeline: 3 Weeks
Client: Take Away Tax University
Other Details: Branding and Logo Design for TV Commercial and Website

I designed a logo and identity for a Houston tax firm launching an educational program to train young tax pros. The new mark needed ties to the parent brand but also to stand alone, and approvals ran through several account teams, so I kept rationale clear. I created a classic “seal” to give institutional gravitas: a darker maroon that referenced the firm’s red, a weighty serif type, and a playful modern touch—a calculator within laurel wreaths plus a graduation scroll and the motto “Knowledge is Currency” in Latin. Since its 2021 launch it’s anchored their site, enrollment, and a strong Instagram presence.